We Have Over a Half Decade of Experience As a Brand
Founded in the autumn of 2017, Ferrum emerged as the brainchild of a former BMX and motocross racer who discovered a passion for MTB in 2011. Like many of you, we know that the more we ride, the faster we become. However, we realized that the existing mountain bike geometry was inhibiting us from reaching maximum potential. Recognizing a pervasive issue with bike geometry at the time, we became determined to find a solution and embarked on the journey of mastering the art of crafting a bike frame from scratch.
Investing a significant amount of time and resources, we equipped ourselves with the necessary tools and knowledge, fully aware of the potential of our endeavor. Our meticulous attention to detail and unmatched welding techniques set us apart from the competition. Rather than outsourcing production from the start, we chose to get our hands dirty and embrace the challenges that came with the process. Every burn, cut, scar, and tear became a testament to our unwavering dedication.
Throughout this journey, we have gained invaluable experience and wisdom. While many new bike brands emerged during the challenging times of the 2020 pandemic, still navigating the learning curve, we stand proudly as a brand that has weathered the storm. While we acknowledge that we are not perfect, we strive to provide exceptional customer service that goes above and beyond. We want you to feel a sense of pride when someone asks about your frame, confidently responding, “It’s a Ferrum.”
Join us as we continue to push the boundaries of what’s possible in the world of mountain biking. Together, let’s create a legacy of excellence and foster a community that celebrates the thrill of the ride.
Personal Word From our Founder:
I got bit by the two wheel bug very early thanks to a father that put me on a dirt bike at 3-1/2 years old which was preceded by learning to ride with no training wheels on my pedal bike. Making ramps and hitting jumps in the abandoned lot next to our house as a 5 thru 11 year old was some of my best times of my life but what really stood out to me was my father’s commitment to those who were less fortunate. My father was not very well connected as a middle class entrepreneur and family man but his relationships he did have were meaningful as he had a larger than life personality. He was able to obtain bikes from various sources either brand new and seized by the city of Las Vegas and/or police. The bikes he acquired that were seized were refurbished by us in his workshop to like new condition. I fondly remember helping him tear them down and sanding them before they went into his booth for painting then the excitement of seeing that gloss paint drying while they were hanging in the paint booth.
What has stuck with me the most is why he did this. He didn’t do it for money, he did it for charity. Not only did I help him refurbish those bicycles and/or load up the brand new ones, I also was the one that accompanied him to deliver the bikes to their final destination. Their final destination was to children around my age that lived in government subsidized housing in extreme poverty. They knew not of their standing in the socioeconomic system and forgot all of life’s unfairness when they’d see us pull up and hand out the bicycles to them. I got to ride with those children and we were always invited to break bread with their families to enjoy amazing home cooked meals. These kids were over the moon to receive their bikes from us. Their smiles and joy were contagious and impactful throughout my life and something I lean on when life becomes difficult. Those kids became my best friends through the common bond of loving bicycles despite us not knowing each other at all. The founding of Ferrum Bikes coincides with the timing of my father’s passing at a too damn young 56 years young. We have a mountain to climb to achieve our goals but we’ll keep putting one pedal in front of the other despite the odds.
At our core, we are driven by a clear mission: to tackle the issue of mountain bikes being excessively expensive and provide riders with exceptional value. We understand that the soaring prices of quality mountain bikes have become a barrier for many enthusiasts who are eager to explore the thrill of off-road adventures. It is this understanding that has fueled our unwavering commitment to offering mountain bikes that deliver extraordinary value without compromising on performance or quality.
While other brands may focus solely on maximizing profits, our primary goal is to ensure that riders of all backgrounds and budgets can access top-notch mountain bikes. We firmly believe that cost should not limit the enjoyment and excitement of pursuing your passion for mountain biking. By strategically designing and sourcing components, streamlining our manufacturing processes, and implementing efficient supply chain management, we have found innovative ways to minimize costs without sacrificing the integrity of our products.
Through our dedication to efficiency and optimization, we have been able to offer mountain bikes at prices that redefine the concept of value in the industry. Our relentless pursuit of excellence means that we are continuously seeking ways to enhance performance, durability, and rider experience, all while maintaining affordability. We have forged strategic partnerships with trusted suppliers, collaborated with skilled engineers and designers, and leveraged cutting-edge technologies to ensure that every aspect of our mountain bikes surpasses expectations, even at their competitive price points.
In addition to providing extraordinary value, we are equally committed to ensuring customer satisfaction. We strive to build lasting relationships with our riders by delivering exceptional service and support throughout their entire journey. Our knowledgeable team is always ready to provide guidance, address concerns, and offer personalized assistance, ensuring that each rider feels valued and supported.
By making mountain biking accessible to a wider audience through our commitment to affordability, we aim to foster a vibrant and inclusive community of riders who can embark on thrilling adventures without financial constraints. We believe that everyone deserves the opportunity to experience the exhilaration and joy that mountain biking brings, and we are proud to play a part in making that a reality.
Join us in our mission to revolutionize the industry and break down the barriers that have hindered many from pursuing their love for mountain biking. Together, let’s explore new horizons, conquer challenging terrains, and embrace the freedom of the trail, all at an unmatched level of value.